Macbook laptop displaying LeadMaster's key performance indicators in a bar graph on the screenRecent research shows that the average ROI on a good CRM solution is more than eight and a half dollars for every one dollar spent. That’s a pretty healthy return for any investment. Of course, if you’re in the process of evaluating CRM solutions for your company, it’s understandable that you might feel overwhelmed by all the bells and whistles many CRM providers promise. Fortunately, you can avoid all this confusion by being able to recognize the core features of an effective CRM system.

To help you in this endeavor, we’ve put together the following list of CRM features and functions that offer the most beneficial results to businesses across all industries.

Important CRM Features

Keep in mind that any CRM software or cloud-based solution that is overly complicated, limits your staff or lacks proper security isn’t going to do your business any good. Make sure any CRM platform you’re considering is:

  • Easy to use: The first and most important feature of any great CRM is its ease of use, which includes stress-free implementation and follow-up technical support. This need is just one reason why the LeadMaster CRM platform is such a safe and prudent choice. With more than two decades of experience in implementing software solutions for businesses, we’ll make sure your CRM solution is soon up and running with all the support you need to maximize your uptime and positively impact your bottom line.
  • Scalable: You don’t have to be a business guru to know that paying too much for something you don’t use makes no business sense whatsoever. That’s why any good CRM solution should be scalable and affordable. With LeadMaster, you pay according to a per-user cost structure, which eliminates cumbersome contracts. What’s more: When your business grows, your CRM can too. Without this type of scalability, a CRM can be an unwieldy cost, whereas a scalable solution is always in sync with your needs.
  • Secure: There’s too much riding on the sensitive and valuable nature of your business data to be anything less than careful about it. Think of how much damage a security breach could do to your business if you used the wrong CRM. Fortunately, LeadMaster builds in the most advanced security features on the market today to give your data the protection it deserves.
  • Automated: There’s no advantage to a CRM system that requires your sales staff to complete time-consuming manual processes. Fortunately, with LeadMaster CRM, your sales and marketing staff can concentrate on their core responsibilities while lead-nurturing and email marketing automated tools streamline formerly time-consuming tasks.

In addition to the features listed, think about how your staff works, and check to see whether the CRM you’re considering supports remote work and mobile access. The more your CRM allows your employees to engage with it, the better your ROI.

Ready for a FREE 30-day trial of the LeadMaster CRM platform?

There are no strings attached, and all you have to do is contact us with any questions you have. We know what your business’s success means to you — that’s why we’re here to help.