Master Service Agreement

1. Term

This Master Services Agreement sets forth the terms under which Client and LeadMaster Operating Company will commence on the Effective Date of Quote, Order, or Statement of Work (collectively, “Statement of Work”) executed and will continue until termination is submitted by Client and a current SOW/Quote is not currently deemed active by either Party.


2. About LeadMaster

LeadMaster breaks the mold of consultancy from expensive, time-consuming, and the culture of throwing bodies at problems to that of one based on agility, productivity, education, and execution. Our clients are our best marketing effort, where success is the ultimate goal—replacing the traditional role of a consultant with a model of partnership, flexibility, enablement, and education.


Unlike other consulting firms, we place an immense value on our client’s success, from quick starts with a few users to our larger enterprise customers that have thousands of users. We don’t believe in staffing large teams or swapping resources. We act as an extension of our client’s staff starting in the sales cycle, providing realistic expectations advice and occasionally being honest when our model might not be the best fit for their organization to achieve success.


Our clients range from small businesses to Fortune 100 companies across many industries. Many of our clients start the journey with LeadMaster as part of a quick start, involving configuration, data migration, and product support. We guide them through a process of crawling before walking, and we work with them in later phases to customize their application with integrations and custom development. Our ultimate concern is providing the best end-product, and we do so through a trusted methodology.


3. Statement of Work or Quote Engagement

Client and LeadMaster will complete an SOW or Quote that describes the services to be performed and the deliverables provided to Client by LeadMaster. The fees to be paid by Client to LeadMaster for the successful performance of the Services for each project as defined in the applicable SOW or Quote (each individually, a “Project”).


Each SOW must be signed by both parties to be effective and enforceable and will be subject to and governed by the terms and conditions of this Agreement except to the extent explicitly agreed by the Parties otherwise. Each SOW will describe the Services and Deliverables (as defined herein) to be provided and when and where such will be performed in reasonable detail. 


Each SOW will list all fees to be invoiced for the project(s) and Services described in each SOW (“Project Fees”). In the event of a conflict between this Agreement and any SOW, only the terms of the applicable SOW will prevail as it pertains to work and services are undertaken pursuant to that specific SOW. Any changes to this Agreement intended to have a general effect shall only be made by an Amendment to this Agreement signed by both parties.


4. Understanding Project Fees and Charges

Fees and Charges: Delivery of items will be measured by the Hours consumed by LeadMaster on the implementation of each item listed in the SOW. Hours provided in the SOW are estimated for the purpose of budgeting the project. Hours may be more or less than the estimated value. Project Management and an active review of hours will be managed by all parties to keep the budget on track. 


Invoice: LeadMaster will invoice on a scheduled frequency established in the SOW or Quote.

  • Invoices will be submitted on the last business day prior to the normal invoicing date
  • Invoices will be due on the last business day before the normal invoice due date
  • All Invoices will be due NET15, based on calendar days unless otherwise agreed upon in SOW or Quote payment terms


Terms: If payment is not received and more than one invoice is Open / Unpaid, LeadMaster will put the project on hold until payment is received or both parties have agreed upon alternative options.


Late Fees: To encourage on-time payment, the following schedule will apply to all invoices that are not paid on or within the due date, including a reasonable +5 days for the mailing process.

  • An invoice will be considered late five days after the Due Date (defined by the NET terms agreed upon)
  • A credit card will be placed on file and transacted five days after the Due Date if the Client has not paid via other means and notified LeadMaster of the transaction.
  • If payment is both late and the credit card on a file fails to transact, LeadMaster will immediately apply a 3% of the invoice amount fee to the invoice unless waived by LeadMaster.
  • For each subsequent period of 30 days that the invoice is overdue, an additional 3% fee will be applied to the invoice.
  • Example — NET15 Terms, with a Due Date of 2/1/2021
  • 3% fee applied on 2/6/2021
  • 3% fee applied on 3/1/2021
  • 3% fee applied on 4/1/2021
  • (etc. until payment is received)


Payment by Credit Card: The client will place a credit card on file. The client per invoice will inform LeadMaster of payment by ACH, Check, or if LeadMaster shall run the Credit Card on or before the due date. See the Terms above for automatic delinquent payments.


Dispute of Charges: In the event of a good faith dispute about an item appearing on an invoice, the Client shall pay all undisputed invoice items in accordance with the Payment terms defined and will be subject to all applicable late fees. LeadMastershall has the right to withhold the Deliverable, including the project on hold, while the parties attempt to resolve the disputes and payments are received.


5. Obligations of the Client

Access: The Client will provide LeadMaster access to materials and personnel necessary for LeadMaster to perform its obligations under any SOW.  


3rd Party Applications: The Client will procure, if required, and provide access to all 3rd Party Applications that may be required as part of services to be completed by LeadMaster.


Response: The Client will work cooperatively with LeadMaster in receiving, inspecting, approving, and accepting the Deliverables and Services. The Client will not unreasonably withhold or delay any consent, approval, or Acceptance required by any SOW. The Client will perform its obligations in compliance with applicable laws, regulations, and ordinances.


Consent: The Client Executive Sponsor and Client Project Manager grant consent to receive a project satisfaction survey and understand that submitting personal data is subject to the LeadMaster Partner Program Agreements with 3rd Party Providers.


6. Modification of Scope

Requesting Scope Modification: During the project, if a Party wants to alter, modify, expand or change the scope of any SOW or any provision of such SOW, that Party will request such Modification by requesting a Change Request of the LeadMaster Project Manager detailing the Modification (s) and all other information necessary to enable the Parties to implement the Modification(s).  


SOW Amendment Processing: LeadMaster will provide the impact, if any, of time and cost the Modification will have on the agreed SOW. Once the Agreement is reached and approved by both parties, the SOW will be amended with the Modification parameters.  


7. Support and Ad Hoc Requests

Clients may reach out to LeadMaster for professional opinions or assistance on applications outside the current SOW. Requests made that require less than 3 hours of work will be accommodated by LeadMaster at the current SOW rate. If no SOW’s are currently open, LeadMaster will utilize the rate of the most recent SOW. If both parties have engaged in no recent SOW or Quote, LeadMaster will bill at USD 150 per hour for services provided.


8. Termination

Termination: Client and LeadMaster shall have the right to modify, reject, or terminate any SOW and any related work in process with fifteen (15) days’ written notice to the other Party. If either Party terminates the SOW before completion of Services, the Client shall pay LeadMaster the fees due under the SOW with respect to Services completed as of the date of termination. LeadMaster will retain all non-refundable deposits. Any amount due for services performed by LeadMaster above the deposit will be billed to the Client, and the Client shall promptly pay. Upon settlement of funds due to LeadMaster, all client-provided materials will be returned to the Client and all completed, and in-progress work materials will be transferred to the Client.


Notification: All notices required or otherwise sent under this Agreement must be in writing and delivered via:

  1. Email and concurrent notice sent via certified mail, return receipt requested.
  2. Certified mail (return receipt requested).
  3. Nationally recognized overnight courier with package location and delivery tracking capabilities.

Notice shall be deemed to have been given upon receipt thereof, as evidenced by the applicable documentation (electronic receipt for email, return receipt for mail, or receipt records of the courier). The notice must be addressed to the respective parties hereof using the following addresses:


With a copy to:

Client dba Name

Attn: Billing or Executive Contact

Billing Address that LeadMaster has on File

  With a copy to:

LeadMaster Operating Company

dba: LeadMaster

Attn: Russell King

885 Woodstock Rd, Suite 430-311

Roswell, GA 30075

A Party may change its address at any time provided that it gives the other Party notice of such change in compliance with this provision.


Effect of Expiration or Termination: LeadMaster will do the following upon the expiration or termination of this Agreement or any SOW:

  1. Stop performing Services on the affected project (s).
  2. Deliver to Client each completed Deliverable together with each Deliverable in process on all affected Projects.
  3. Return or, upon Client’s request, destroy and verify the destruction of all Client Confidential Information except for such Confidential Information as is necessary for ongoing Projects.


Payment: All work completed before the communication of termination will be paid in full by Client to LeadMaster according to the terms provided in this document.


9. Representations

LeadMaster’ Representation: The company represents that any materials used in the Deliverable will not knowingly (a) infringe on the intellectual property rights of any third party or any rights of publicity or privacy or (b) violate any law, statute, ordinance, or regulation.


Client’s Representation: Client represents that any materials provided to LeadMaster by Client for incorporation into the Deliverable will not (a) infringe on the intellectual property rights of any third party or any rights of publicity or privacy or (b) violate any law, statute, ordinance, or regulation.


10. Indemnification

The Client will defend, indemnify and hold LeadMaster harmless from any and all claims, losses, liabilities, damages, expenses, and costs (including attorneys’ fees and court costs) arising from or relating to any claims regarding elements or materials provided by Client and incorporated into the Deliverable.


11. Limitation of Liability

LeadMaster will not be liable for any loss of use, interruption of business, lost profits, or any indirect, special, incidental, or consequential damages of any kind regardless of the form of action, whether in contract, tort (including negligence), strict product liability, or otherwise, even if it has been advised of the possibility of such damages.  In no event shall LeadMaster’s aggregate liability under this Agreement exceed the fees paid to LeadMaster.

12. Compliance

Compliance with Laws: Each Party shall always perform all of its obligations under this Agreement in compliance with applicable foreign, federal, state, and local statutes, orders, and regulations, including those relating to privacy and data protection.


General: Neither Party may assign this Agreement without the prior written consent of the other Party, and any attempt to do so will be void. Any notice or consent under this Agreement will be in writing to the address specified above. If any provision of this Agreement is adjudged by any court of competent jurisdiction to be unenforceable or invalid, in that case, that provision shall be limited or eliminated to the minimum extent necessary so that this Agreement will otherwise remain in full force and effect. Any waivers or amendments shall be effective only if made in writing signed by a representative of the respective parties. Both parties agree that this Agreement is the complete and exclusive statement of the parties’ mutual understanding and supersedes and cancels all previous written and oral agreements and communications relating to the subject matter of this Agreement. Both parties agree that the Agreement is signed by a duly authorized company representative authorized to bind the company to its terms and services. No consent from any third party is required.


Choice of Law: This Agreement will be deemed to have been made in and shall be construed pursuant to the laws of; the State of Georgia and the applicable federal law of the United States without regard to conflicts of law’s provisions thereof, for all customers whose principal place of business is not in the State of Georgia.


Agreement to Arbitrate: All claims and disputes arising under or relating to this Agreement are to be settled by binding arbitration in the jurisdiction whose choice of law applies to this Agreement as set forth above unless the parties mutually agree upon another location. Any party and/or its witnesses may elect to appear and participate in any such arbitration virtually by remote video platform that is acceptable to and subject to any rules and regulations of the arbitrator. The arbitration shall be conducted on a confidential basis pursuant to the Commercial Arbitration Rules of the American Arbitration Association. Any decision or award as a result of any such arbitration proceeding shall be in writing and shall provide an explanation for all conclusions of law and fact and shall include the assessment of costs, expenses, and reasonable attorneys’ fees. Any such arbitration shall be conducted by an arbitrator experienced in the law of contracts, preferably also in information technology, and shall include a written record of the arbitration hearing. The parties reserve the right to object to any individual acting as an arbitrator who shall be employed by or affiliated with a competing organization or entity. An award of arbitration may be confirmed in a court of competent jurisdiction.


13. Entire Agreement

Together with the Statement of Work issued hereunder, this Agreement comprises the entire agreement between the Parties and supersedes any and all prior and contemporaneous representations, letters, proposals, discussions, agreements, purchase orders, and understandings by or between the Parties. This Agreement may be amended or modified only in a written amendment or addendum signed by both Parties.